A week ago there was an argument on the Superstation K106 morning show about what was your favorite, the popcorn or the peanuts in Cracker Jacks.
We took a facebook vote and it came out 67% in favor of popcorn and 33% peanuts.
What’s your favorite part of a box of Cracker Jacks?
I still don’t agree with that. If you look online, the talk is always about the lack of peanuts in a bag of Cracker Jacks. Cracker Jacks have been around since 1872. In the early years, there were 25-30 peanuts in every package. That began to dwindle by 1964 when Borden bought Cracker Jacks. The peanut count was down to 12-15. Today the company is owned by Frito Lay and there are as few as 6 peanuts in every package. However…they now pack the bags for shipment upside down so all the peanuts don’t fall to the bottom.
And what about those prizes? When I was a kid there was a plastic spinning top or a mini book, covered with caramel and molasses from the popcorn. Back when they first started putting prizes in the Cracker Jacks, there were some great prizes. A compete set of baseball cards that featured hall of fame players. A complete set of those cards can be worth $100,000! Before you complain about the small, semi-worthless prizes, today’s prizes are a slip of paper with a digital code to watch baseball videos.
Any product that has been around since 1872 with a mascot like Sailor Jack and his dog Bingo and is woven into the Jack Norworth song, “Take me out to the ballgame” has something going for it.
If you want more peanuts like I do, there’s Cracker Jacks Nothing But Nuts, promising a nut in every bite. And there’s also Butter Toffee Cracker Jacks as well. Long live Cracker Jacks!