As reported, the second season of HBO’s buzzy, Emmy-winning show The White Lotus has booted tourism to Sicily, but it has also apparently spritzed sales for a spirits company.

According to Business Insider, sales of Aperol, the main ingredient in the orange-colored bevvy quaffed by most of its characters, the Aperol Spritz, have been goosed by the acclaimed show.

The Campari Group, the company that sells the spirit, says sales of Aperol jumped 50% last year; the second season of the Jennifer Coolidge-starring show debuted in October.

The drink is so ubiquitous that the very first episode led to searches for what it was on Reddit.

For the record, an Aperol Spritz is 1 1/4 ounce of the orange bitter, two ounces of prosecco and a splash of soda water.

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